Summary
Dynamic Creative Leader with over 18 years of experience delivering innovative visual solutions across print and digital media. Holding a Master’s Degree in Graphic Design, expertise includes Adobe Creative Suite and a solid grasp of design principles, packaging, and branding. Proven track record in managing projects from concept to completion while fostering collaborative problem-solving and effective communication. Skilled in leading teams, mentoring junior designers, and optimizing design processes for enhanced creativity and efficiency.
Skills
Creative Leadership: Team Mentorship • Cross-Functional Collaboration • Client Alignment • Project Oversight
Brand & Packaging Expertise: Consumer Packaging Strategy • Retail Compliance • Trend Forecasting • Visual Storytelling
Design Mastery: Art Direction • Print & Digital Campaigns • Color Theory • Press Check & Quality Control
Tools & Tech: Adobe CC (Illustrator, InDesign, Photoshop) • Figma • Excel + InDesign Integration • MailChimp • WordPress
Workflow & Systems: Request Management Systems • Production Schedules • Workflow Automation • Proofing & Timelines
Marketing Design: Social Media Graphics • Email Campaigns • Product Catalogs • Client Presentations • Advertising
Experience
Graphics Packaging Manager / Creative Leader
The Clever Factory – Nashville, TN | 2016 to 2025
• Led packaging design direction with Art Directors, ensuring alignment with brand guidelines and client objectives.
• Researched and implemented cutting-edge packaging trends to enhance client products and maintain market competitiveness.
• Curated an Annual Packaging Trends Presentation to share insights and inspire creative approaches across teams.
• Mentored and guided junior designers, providing feedback and overseeing packaging design projects from initial concept through final delivery.
• Oversaw creating and managing The Clever Factory’s Style Guides, ensuring consistency and adherence to client expectations.
• Developed competitive packaging designs that resonate with consumers while aligning with brand positioning.
• Performed quality control checks to assure color and print quality.
Senior Graphic Designer
Norvell Skin Solutions – Alexandria, TN | 2013 to 2016
• Served as the primary designer for all graphic design needs, including product packaging, advertising, and branding initiatives.
• Spearheaded a major campaign for Dancing with the Stars Sunless Tanner, including branding, packaging design, and marketing collateral.
• Established a streamlined design request system to track and prioritize company-wide design needs.
• Managed monthly email campaigns using MailChimp, creating visually engaging templates and content.
• Designed social media posts, enhancing brand visibility and engagement across multiple platforms.
• Led the design and production of the company’s annual product catalog.
• Performed press check to assure color and print quality.
Creative Director (Contract)
FLAIR Magazine – Westminster, CO | 2012 to 2013
• Directed the design and layout of monthly magazine publications, ensuring visual appeal and adherence to editorial standards.
• Collaborated with clients to develop custom ad designs that aligned with their brand identity.
• Updated and maintained the company’s WordPress website, optimizing visual content for a cohesive online presence.
Graphic Designer
FoodServiceWarehouse.com – Greenwood Village, CO | 2011 to 2012
• Managed the production of a quarterly catalog, ensuring accuracy, consistency, and high-quality design.
• Streamlined the proofing process for product pricing by developing an automated system using Excel and InDesign integration.
• Worked closely with clients to gather product images and specifications, ensuring all content was presented professionally and accurately.
• Performed press checks to assure color and print quality.
Lead Graphic Designer
In Touch Today Corporation – Broomfield, CO | 2004 to 2010
• Designed over 1,000 products sold through the company’s e-commerce website, including print and digital marketing materials.
• Led a team of 3 layout designers, providing creative direction and ensuring the timely delivery of projects.
• Designed monthly newsletters to engage customers and promote company products and services.
• Performed press checks to assure color and print quality.
Education
Master of Arts in Graphic Design | Savannah College of Art & Design – Savannah, GA
Bachelor of Arts in Graphic Design | The Art Institute of Colorado – Denver, CO
Certificate
Foundations of User Experience (UX) Design | Google | In Progress